Théatre du roi de coeur
DESCRIPTION
Brand identity for the festival du roi de coeur, a theatre festival in the south of France.
CONCEPT
The theme of the festival was “the power”. We came up with a triple king face, that looks in different directions. We drew a landscape with the beard; it is made of trees and lakes, because the festival is mainly outside.
CHALLENGE
- Work with the original logo which is pretty imposing
- Use only the red of the guide line as a color
- Decline the identity for various supports: Poster, flyer, member card, ticket, display and glass.
